Social Media Marketing
Social media marketing is all about saying the right things in the right way to provoke a response from the right people.
Social media platforms can also provide some of the most effective and best value for money advertising channels available.
By partnering with GODigital.Media, we can produce a social media marketing and re-marketing strategy, bespoke to you and your business, which helps you stand out from the crowd and establishes you as an authoritative voice within your respective industry.
Whether it is brand or product awareness, sales, information, or building a ‘community’, social media comprises a collection of the most powerful, targeted, marketing and advertising channels accessible to any business.
Content marketing is the creation of unique, emotive and high-quality pieces of written content – i.e. blog posts, articles and press releases – which are relevant to your industry and target audience. The language, tone and words used in your written content need to be related to your industry and selected communication channels, and contain specific keywords which are optimised for SEO.
By partnering with us, we can develop a content calendar which satisfies the needs of you and your business, and is wholly related to your industry. We can also show you what, how and when to write and when to release it for maximum impact.
We can help you speak more effectively to your audience: to tell them what they want to hear; when they want to hear it; how they want to hear it.
Pay Per Click (PPC) Advertising
PPC advertising can be a cost-effective method to drive site traffic and generate customers. We offer a thorough PPC management service which aims to get you the best return-on-investment possible.
We have created PPC and display marketing campaigns for clients with varying budgets, and ensure that your adverts are 100% relevant and are targeting the right people in-order to get the best possible results.
The main difference between what makes a successful or unsuccessful PPC campaign falls down to one thing: market research. If you haven’t taken time to research your target market, competitors, and previous customers, you will find that your PPC efforts will struggle to make an impact and deliver results.
It can be hard to find website designers and developers who fully understand the importance of including online performance as part of the design and development process.
Our experienced and knowledgable digital media consultants are backed up by a team of designers and developers who consistently create modern, responsive websites for a broad range of clients. By working with us, you get digital marketing expertise alongside a top-notch development team. You get the best of both worlds.
Whether you want to create a new website or simply improve your current site, we can help you achieve it with only a single source of contact.
Website Conversion Optimisation
Driving visitors to your website is only half the battle — converting this traffic into sales is the other. This is achieved through website optimisation.
By making changes to your website’s content and structure you could increase the number of customers carrying out a desired positive action i.e. making a purchase or subscribing to your newsletter.
A small amount of optimisation can have a large impact on your sales or enquiries. Further, performance improvements can have an almost immediate impression too. Through the use of tools such as Google Analytics, A/B testing and heat-mapping, we can make your website work harder to convert visitors into paying customers. A comprehensive optimisation strategy can make a huge difference to your website and something we can help you achieve.
Search Engine Optimisation (SEO)
SEO is the process of improving your website’s visibility in a search engine’s natural listing results. SEO is a key component of your digital marketing strategy to ensure your website reaches your target audience and ranks above your competitors.
Key SEO activities include keyword research, content creation and link-building. You need to think about each of these elements to increase your organic traffic consistently. By working with us, you can develop your SEO strategy to drive your organic web traffic up, getting your website noticed by more customers.
Affiliate marketing involves the promotion of your products and services by third-parties and vice-versa. Affiliates are paid a percentage of the profit from the sales generated directly by their affiliate marketing, and it’s a great way to enhance your exposure too.
Setting up and finding affiliates isn’t hard, but it can be a challenge if you haven’t done your research properly. GODigital.Media can help you to put together a comprehensive strategy, execute and track your performance too.
With a proper affiliate strategy in place, you could grow your incremental sales rapidly.
E-mail marketing is a highly cost-effective way to keep in touch with your customers and subscribers. Given that most us have 24/7 access to our e-mails through our smartphones, the potential which comes with a well-made e-mail marketing campaign is obvious.
E-mail marketing can provide the highest return-on-investment of any other marketing method, and it is the best way to reinforce your brand image, build awareness and drive sales.
GODigital.Media can create comprehensive e-mail marketing campaigns which provide instant results for your business.
Companies should always be seeking new points of engagement with their staff and customers. In terms of creating and sustaining meaningful relationships via the Internet, few paths are more effective than online training.
By coupling technology with proven instructional design strategies, your company can increase your employees’ knowledge and confidence with their job skills, as well as foster a deeper understanding of your products and services within your prospective and current customers.
GO Digital.Media can design and implement online staff training and assessments that will yield a substantial ROI versus traditional office training sessions. We can also develop e-learning modules aimed at your customers that you can offer at no cost or by subscription, generating tighter bonds with clients and new revenue streams for your company as well.